Factors affecting marketing strategy. In Week 6 you evaluated how advertising affects consumer behavior. You also began examining factors affecting marketing strategy. In Week 8, you outlined a marketing strategy and pitched it to your Chief Marketing Officer (CMO). Now, again as the marketing manager, use the...
Business Analytics and Decision Making HYPOTHESIS TESTING: T-TESTS & ANOVAS Assignment Overview Two Sample Hypothesis Tests Comparing two samples provides insights. Are employees with an MBA more productive than those without? If our results support the contention, then hiring more MBAs would be good for business. Session Long Project 2...
Business Analytics and Decision Making DESCRIPTIVE STATISTICS AND VISUAL DISPLAYS Professional Application with Excel Excel is a powerful tool that supports data analysis and provides managers with support for making decisions. Mastering Excel functions is an important step in the process. Session Long Project 1 Resources COUNTIF function Available chart types...
Financial Management I : Cost-Benefit Analysis Overview In this assignment, you will take on the role of a senior member of the finance team assigned to lead the investment committee of a healthcare equipment manufacturer. Your team is evaluating a “make-versus- buy” decision that has the potential to...
Read “Critical Thinking – Case 2: Judging Economies (p. 56), then answer the question below: Of the six questions for evaluating an economy, which ones should rank first, second, and third? What is missing from this list? ...
Business Analytics and Decision Making BUSINESS ANALYTICS & INTELLIGENCE REPORTING Assignment Overview Presentation You compiled a comprehensive report based on the findings for the Module 4 Session Long Project. It included workplace applications that may be implemented based on the findings. You will present your findings to industry leaders. Case...
Business Analytics and Decision Making Bias, Statistics, News and Lies. Statistics and Lies "There are three kinds of lies: lies, damned lies, and statistics." - Mark Twain. A mid-twentieth century book: Lessons on How to Lie with Statistics still holds true. 2020 was a year filled with lies and...
Business Analytics and Decision Making What two concepts do you think are the most relevant to the business and your MBA degree and why? Which one or two concepts do you think are the least relevant to the business and your MBA degree and why? Which concepts did...
Business Analytics and Decision Making Business Analytics, Intelligence and You Business/Data Analytics What are trends in the field? User-friendly data, scalable artificial intelligence, machine learning, the augmented consumer. Module 4 Discussion Week 1 Resources Data and analytics to become 'core business function' in 2021: Gartner (2021) Business analytics workforce development is...
Business Analytics and Decision Making Regression Analysis in Real Life Regression Basics What do you know about how regression is used? How can you harness its power to gain an edge in the workplace? Module 3 Discussion Week 1 Resources 5 Types of Regression Analysis And When To Use Them...