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Cultural factors and differences in political economy heavily influence a firm's global marketing strategy. For a successful establishment in a foreign market, a company must research how these differences will impact product design, presentation, placement, advertising, and pricing. McDonald's is an example of a well-known global...

Integrated operations planning (IOP) is a framework that harmonizes multiple operational functions – procurement, production, distribution, and services – to meet overarching business objectives such as cost efficiency, service levels, and strategic flexibility. Please answer the following: How does warehouse management influence the effectiveness of integrated operations...

Although the United States maintains strict laws around product quality, particularly in the auto industry, not all countries do the same. Many countries do not have consistent standards that regulate how products are manufactured, and services are delivered to protect the consumer. Global industry leaders need...