Order Instructions This is for a Discussion Post assignment: Relevance has always been the challenge of the advertising industry. Summarize Kristi Roger's assessment of the advertising industry in her Ted Talk (https://www.ted.com/talks/kristi_rogers_where_are_our_digital_ads_really_going). Considering her hypothesis and results, what are some implications for marketing managers as they seek...
Order Instructions This is a Discussion Post: Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with...
Order Instructions This is a Discussion Post: What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of...
Order Instructions This is a Discussion Post Assignment: A number of factors contribute to the pricing strategies for a product. Considering the segments in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves...
Order Instructions This is a Discussion Post Assignment: Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a...
Order Instructions Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support...
Order Instructions This is a marketing article review assignment The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed...
Order Instructions Marketing Strategy This competency assessment assesses the following Outcome(s): MT219M1-1: Summarize the basic components of a marketing strategy. Read the scenario and respond to the checklist items based on the Reading and Learning Activities. Your instructor will assign a business type or industry to you. Introduction: Examine the four...
Product and Place (Distribution) This competency assessment assesses the following Outcome(s): MT219M4-4: Apply product and place Marketing Mix elements to a product or service. GEL-6.02: Incorporate outside research into an original work appropriately. Product and place are two of the four marketing mix components that are uniquely configured for...