Develop a CRM plan of the company of your choosing.
Content:
Introduction
General information of the company and its environment
     Type of business
     Location & overall market information
     Competitive scenario
     Description of the product and services they provide
     Description of the customers and services interaction
Develop CRM plan considering the different areas of the company.
     Strategic
     Analytical
     Operational
     Collaborative
CRM Performance metrics to use/used to determine success or failure of the plan.
Distribution of Grade Elements
Conclusions
References

Note: APA format