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Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs. Because of

Discussion Question 1 – CLO 1, CLO 2, CLO 4, CLO 6, CLO 7

Define, explain, and illustrate the key external and internal environmental factors that influence the development of marketing strategies and sales programs.

Because of globalization and COVID-19, telecommuting and using a virtual office are now major aspects of many professional sales positions. 

  • How do you feel about telecommuting and a virtual office in a job? 
  • What aspects of telecommuting and a virtual office are you most and least attracted to, and how does this affect the sales manager, especially in regard to motivation?

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