31 Aug After reviewing the longitudinal data on the sport sponsorship industry, discuss why you think this form of marketing communication has cont
After reviewing the longitudinal data on the sport sponsorship industry, discuss why you think this form of marketing communication has continued to grow steadily over the last five years. Then, think about the COVID-19 pandemic and explain how the sponsorship industry could be impacted in the coming years. Lastly, why do you think the legalization of gambling has been so influential?
500-550 WORDS
USE SCHOLARLY SOURCES
