14 Sep The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing
The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience. Detailed instructions are located in the assignment template
Click here to access the template for this assignment. Save all of your work to the template and submit it in Blackboard for grading.
The Template is downloaded below.
This assignment allows you to demonstrate the following outcomes:
4. Identify the basic principles of marketing.
4.1 Identify both the potential target market and the potential market segment that a business intends to reach.
4.2 Identify the connection between a commercial’s message and the specific market segment.
4.3 Identify how marketing research contributes to reaching a specific audience.
Instructions
The purpose of this assignment is for you to identify the basic principles of marketing. First, locate two commercials by Coca-Cola that are available on your favorite video-hosting website (i.e., YouTube). Insert the links to each video in the table below. Then, view each commercial while considering the six questions in the table. Complete the table by answering the questions as they pertain to each commercial. Finally, save all of your work to this template and submit it in Blackboard for grading.
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Items to Identify |
Commercial One |
Commercial Two |
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1. Provide a link to each commercial. |
(Insert link here) |
(Insert link here) |
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2. What product/service is offered in the commercial? |
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3. What message does the commercial send to the audience? |
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4. How would you describe the general target market for the company? Be sure to include the following as you describe the target market: · Age range · Likes/dislikes · Interests · Life goals |
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5. How would you describe the specific market segment that the commercial is designed to reach? Be sure to include the following as you describe the market segment: · Age range · Likes/dislikes · Interests · Life goals |
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6. What is the connection between the commercial’s message and the specific market segment? |
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7. Prior to producing the commercial, how would utilizing a marketing research method(s) contribute to reaching the intended audience? |
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