Lesson 06 – Discussion

Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

Discussion Requirements:

Your initial post should be at least 200 words.

Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.

State your position on whether you agree or disagree with your peer’s statements.

Correct grammar, spelling, and punctuation are expected.

APA format with at least one cited reference (APA format).