04 Nov A marketing plan is the key way that businesses decide how to market th
A marketing plan is the key way that businesses decide how to market their products and services to customers. You have been asked by your company to participate in a cross-functional team to develop a new marketing plan. Reflect back on what you have learned in your program on marketing. Then as a refresher, research marketing plans and review this article:
Choose a product or service that you are familiar with and then answer the following questions to provide your recommendation to the cross-functional team:
- What market research would you conduct to know your target market and customers?
- What marketing tools such as promotion, advertising, and digital marketing will you use?
- What is your strategy to address your competitors in the market?
- How will you measure the success of your marketing plan?
Click to access the Assignment Template.
Also, please remember to include and industry SWOT analysis. Please see the attached.
1
Unit 2IP
Student Name
Assignment Title
Colorado Technical University
Date
Introduction
Introduce the topics that you will cover in your paper. Use 12-pt., Times New Roman, double space, and indent each paragraph throughout your assignment. Each paragraph should answer assignment questions. Include a topic sentence, at least 2 qualifier sentences, and a transition, for a total of 4 sentences. Use APA in-text citations where your references are used. Do not change the document margins. The assignment should be 4–6 pages (plus a title page and a reference page).
What market research would you conduct to know your target market and customers?
Type your response here.
What marketing tools such as promotion, advertising, and digital marketing will you use?
Type your response here.
What is your strategy to address your competitors in the market?
Type your response here.
How will you measure the success of your marketing plan?
Type your response here.
Conclusion
Summarize the main points of your paper. Be sure to proofread your assignment for organization, grammar, punctuation, and APA style.
References
Cite 1–5 sources in APA format. Here are some examples of references cited in APA format:
Gliddon, D. G., & Rothwell, W. J. (2018). Innovation leadership. Routledge.
https://login.proxy.cecybrary.com/sso/skillport?context=137758
Khan, M. A., Ismail, F. B., Altaf, H., & Basheer, A. (2020). The interplay of leadership styles, innovative work behavior, organizational culture, and organizational citizenship behavior. Sage Open, 10(1). http://dx.doi.org.proxy.cecybrary.com/10.1177/2158244019898264
Kmec, J. (2012, March 13). Where’s the boss? And what counts as “work”? The Society Pages. https://thesocietypages.org/socimages/2012/03/13/wheres-the-boss-and-what-counts-as-work/
