Assignment Details

This assignment has four parts, as follows:

1. What competencies were you able to develop in researching and writing the course Comprehensive Project? How did you leverage knowledge gained in the intellipath® assignments (Units 1–4) in completing the Comprehensive Project? How will these competencies and knowledge support your career advancement in management?
2. Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing, distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.
3. Detail how you will use customer relationship management to ensure loyalty to your product and the brand.
4. What role does technology play in supporting your customer relationship management plan?