1. What are the core competencies of J&J? 

2. How would you characterize the organizational structure of J&J? Is decision-making centralized? 

3. How does J&J create value through diversification? (Economies of scope, market power, corporate parenting, corporate structuring?)

You need to answer all the questions thoroughly (min. 300 words). You need to draw from theories and concepts rather than using common sense