23 Jul What is the importance of ratings? What about advertisers?
What is the importance of ratings? What about advertisers? Why does it matter which network or channel or outlet a show is on?
· Prepare to view, and look up, at least one show from the Bianculli book or from the lists in the Television Resource Library.
· Answer the following questions:
1. When did it originally air?
2. What network, cable channel, or streaming service was they originally on?
3. What were the ratings?
4. How did you watch it?
5. How are the ratings on the service you watched it on?
6. What larger entity owned that at the time (if any)?
7. Who owns it now? (for instance, ABC television was purchased by Disney in 1995)
8. Why does who owns a channel, network, or streaming service matter?
9. Please quote and correctly cite the assigned Mittell or Bianculli readings in at least one of your postings.
10. Locate relevant articles regarding television ratings and/or ownership. Search multiple library databases for “television” and “ratings” or “network” and “ownership” along with the specific show you watched. For this exercise you may use articles from newspapers or popular/industry magazines. Provide a link and a reference to your articles in your discussion so your classmates may also read your resources.
