Complete the following readings in preparation to respond to the questions in Part 2:

1. Brand Focus 5.0: located at the end of Chapter 5 in our textbook.
2. WSJ article: Amazon Has Been Slashing Private-Label Selection Amid Weak Sales

Part 2 Instructions

Respond to the following questions:

1. In your own words, explain what 'private label' means. (150-200 words)
2. Give examples of 3 successful private label brands (not mentioned in the two required readings) owned by well-known retailers.
3. What role does government regulation have to do with Amazon's decision? Explain presenting support to your arguments from multiple sources. (150-200 words)
4. In your opinion, should Amazon be in the private label business or not? Explain presenting support to your arguments from multiple sources. (200-300 words)