4-pages report (times new roman, 12, single spaced), citing at least 3 academic references (only from handbooks, academic journals, case studies):

– Page 1: describe what is organizational culture and company brand (Describe theoretical concepts and provide examples);

– Page 2: describe the selection of candidate employee process (Describe how candidate can be assessed by interviews and tests. Provide examples);

– Page 3: describe how to motivate and engage employees (Describe theoretical concepts and provide examples);

– Page 4: describe how to manage compensation, performance and training (Describe theoretical concepts and provide examples).