You are the CEO of a company that produces whole-wheat pasta. What are opportunities in the external environment for this product (diabetics eat whole wheat pasta; South Beach diet promotes whole wheat consumption; whole wheat is healthier than white flour)? What are environmental threats to whole-wheat pasta (low-carb diets; less popular taste; less appealing to children)?

Written Assignment:  
1. Paper Development: Develop a paper between 600 to 700 words. (title and reference page do not count toward the word count) .  
2. APA Format: Ensure that your paper follows the APA format guidelines, including proper formatting of the title page, running head, page numbers, headings, font style and size, 1"
margins, and reference list (scholarly resource).
3.Scholarly References: Your paper must include at least 4 scholarly references. These references should be recent (within the last four (4) years) and relevant to the topic. Use proper APA in-text citations and
include a reference list at the end of the paper.