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   Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you...

After completing your Back pack simulation on Connects, submit your reflection answering the following questions. Q1.  Explain the details of the marketing strategy that you used in the marketing backpack. Provide examples from the simulation and reasoning for your choice of decisions of each of...

In this week's discussion post, you will analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company's ideal customer. (Here are some examples of companies you could choose from: Nike, Tesla, White...

  For this assignment, download the Week 3 Give Back Project Assessment Instructions. Read the instructions carefully and submit the following sections for the Give Back Black-Tie Gala: 7. Project Team Roles 8. Ethics & Team Ground Rules 9. Communication Management Plan 10. Risk Register 11....

"Why Are We Loyal to Certain Brands?" video case https://youtu.be/9iqo8N7clEE?si=LijCkYa7NBQl28XF    Discuss the following : Which customer behavior factors could a brand extract if they were deciding upon offering product choices? Which customer behavior factors would a new a brand...

  In this discussion, it's important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions: 1) What did...