For Milestone Two, you will submit a draft of the Target Market Analysis (Section II) and Industry and Organization Factor Analysis (Section III).

In the draft, you will analyze your target market to inform your plan for pricing, placing, and promoting your product or service within the market. You will also examine your sport organization by conducting a SWOT (strengths, weaknesses, opportunities, and threats) analysis and evaluating the readiness of your organization to enter the target market of the selected product or service.