·         Develop a market research project that reflects your current or former company/business/organization.

·         Detail each step of the market research process and its impact on the company/business/organization.

·         Include a minimum of ten (10) peer-reviewed references.

·         Utilize the Market Research Project Template.

·         A minimum of 1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font per area.

·         The originality report will not exceed 15%. Credit will not be given for a higher %.

THE MARKET RESEARCH PROJECT WILL CONSIST OF:

Cover Page

Background and History of the Company/Business/Organization

·         Thoroughly explain the background and history.

·         Include any significant occurrences.

Market Characteristics

·         Define and explain the characteristics of the market.

Market Potential

·         What are the opportunities for the market?

Business Trends

·         What are the past, current, and future trends of the market?

Competition Analysis

·         Identify, detail, and explain the direct competition.

·         Why are the company/business/organizations a competitor?

Existing Product(s)

·         Explain the existing products of the company/business/organization.

·         Explain the existing products in the market.

Interpretation of the Findings

·         Detail and explain the information gleaned from the market research.

·         How does this information assist in developing a marketing plan and campaign?

Reference Page (APA format)

·         Include a minimum of ten (10) peer-reviewed references.