Marketing as a Strategy

1. For this discussion, identify a recent example of health care marketing. In your initial response, please answer the following:

• What form does the marketing take? Is it promotion and sales, advertisement, call for action, public relations, or something else?
• Who is the target audience?
• In terms of its reach to the target audience, what was the effectiveness of the advertisement?

Current Trends

2.For this this discussion, identify two trends or innovations in health care that will impact you personally or the health care industry. In your response, address the following:

• Discuss the internal and external impacts the trends or innovations will have.
• Discuss the personal impact the trends or innovations will have, if any.
• Explain the importance of the trends or innovation in the health care industry.

Identify areas in which you feel are in need of innovation to respond to current market demands.

Requirements: 500-600 words