Chat with us, powered by LiveChat Produce a professional standard Business Plan The business plan must be based on either: 1. A new business idea 2. A developing a plan for an existin - EssayAbode

Produce a professional standard Business Plan The business plan must be based on either: 1. A new business idea 2. A developing a plan for an existin

 produce a ‘professional’ standard Business Plan (using Virgin Startup Template provided with this assignment).  

 The business plan must be based on either: 1. A new business idea 2. A developing a plan for an existing business (this could be a family business, or a business known to you) 

 If you choose to focus on latter, please make sure that you identify a novel business proposition for the existing business. 

 Learning Outcomes The learning outcomes that are being assessed in this assessment are:

 b Develop a business plan which demonstrates commercial awareness of a specific industry through the evaluation of a realistic business opportunity.

 d Communicate effectively with specialist and non-specialist audiences, using evidencebased approaches and selecting appropriate tools and strategies to convey meaning and purpose.

 e Build on a recognised opportunity to systematically evaluate the selected industry and produce a viable business plan. 

 Word Limits (where appropriate) The maximum word limit for this assessment is 2400 words 

 stated in section 4.40 where a submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements. In line with section 4.41 of the same Policy, where a submission is notably under the word limit, the full submission will be marked on the extent to which the learning objectives have been met. 

Harvard Referencing

Contact Us Email: [email protected]

What is referencing? Referencing is a way of acknowledging other peoples’ ideas and work. You do this through a citation (in the text of your work) and a reference at the end of your work. Citing within the text of your work The citation within the text of your work is a brief acknowledgement (Surname, Year). If you are using a direct quotation or paraphrasing a specific idea you need to also include the page number, e.g. (Surname, Year, p.12). This is so your reader can locate the specific information you are referring to without needing to read the entire work. Please note quotations are in quotation marks. Example paraphrase: …Multiple factors impact an individual’s perceived body image. Jones (2010, p.21) has suggested that body image is related to self-esteem, others believe a more complex relationship exists (Philips, 1995; Norton, 2005). Example quotation: … whilst it is possible that “poor parenting has little effect on primary educational development it more profoundly affects secondary or higher educational achievement” (Healey, 2003, p.22). References list and bibliography References list: a list of all the sources that you have cited within your work Bibliography: a list of everything that you have cited and everything that you have used to help improve your understanding of the topic. Check to see if your tutor wants a references list or a full bibliography. Book Format Author surname, initials. (Year) Title. Edition if it is not the first edition. Place of publication: Publisher. Example Bowling, A. (2009) Research methods in health: investigating health and health services. 3rd ed. Maidenhead: Open University Press. Journal article Format Author surname, initials. (Year) Title of article. Journal Name. Volume number(issue or part number), pp.first and last page numbers. Example Gilbert, D. A. and Hayes, E. (2009) Communication and outcomes of visits between older patients and nurse practitioners. Nursing Research. 58(4), pp.283-293. Newspaper Format Journalist surname, initials. (Year) Title of news item. Name of newspaper. Day, Month, pp.first and last page numbers. Example Peters, R. (2009) Picking up Maxwell’s bills. Independent. 4 June, p.28. Website Format Author (Year) Title. Source [online]. Available from: URL [Accessed date]. Example Stroke Association (2012) Our campaigns. Stroke Association [online]. Available from: https://www.stroke.org.uk/what-we-do/our-campaigns/what-we-achieve-together [Accessed 24/08/16].

Harvard Referencing

Contact Us Email: [email protected]

Example Essay (please note this is a fictional example, only the references are correct). There has been a tendency amongst health workers to diagnose women experiencing domestic violence with a mental illness, rather than identifying the distress as a result of violence (Harne and Radford, 2008, p.44). However, progress has been made in helping the general public to recognise the signs and raise awareness of the many support networks in the UK (Stroke Association, 2012). Some social work practitioners have used different techniques to try and change the environment where domestic violence is prevalent (Gray, 2009). The education of health practitioners now includes ways of identifying and supporting victims of domestic violence “the NMC recognizes the importance of community nurses in supporting families to contact the support services where domestic violence occurs” (Williamson et al., 2008, p.25). References List – (check with your tutor to see if they want just a references list or a full bibliography) Gray, B. (2009) Befriending excluded families in Tower Hamlets: the emotional labour of family support workers in cases of child protection and family support. British Journal of Social Work, 39(6), pp.990-1007. Harne, L. and Radford, J. (2008) Tackling domestic violence: theories, policies and practice. Maidenhead: Open University Press. Stroke Association (2012) Our campaigns. Stroke Association [online]. Available from: https://www.stroke.org.uk/what-we-do/our-campaigns/what-we-achieve-together [Accessed 24/08/16]. Williamson, G. R., Jenkinson, T. and Proctor-Childs, T. (2008) Nursing in contemporary healthcare practice. Exeter: Learning Matters. Bibliography – (check with your tutor to see if they want just a references list or a full bibliography) Gray, B. (2009) Befriending excluded families in Tower Hamlets: the emotional labour of family support workers in cases of child protection and family support. British Journal of Social Work, 39(6), pp.990-1007. Harne, L. and Radford, J. (2008) Tackling domestic violence: theories, policies and practice. Maidenhead: Open University Press. Hinchliff, S., Norman, S. and Schober, J. (2008) Nursing practice and health care. 5th ed. London: Hodder Arnold. NSPCC (2009) Children talking to ChildLine about parental alcohol drug misuse. NSPCC [online]. Available from: http://www.nspcc.org.uk/Inform/publications/casenotes/parental_alcohol_drug_misuse_wda78113.html [Accessed 17th July 2013]. Stroke Association (2012) Our campaigns. Stroke Association [online]. Available from: https://www.stroke.org.uk/what-we-do/our-campaigns/what-we-achieve-together [Accessed 24/08/16]. Weber, J. R. (2010) Nurses’ handbook of health assessment. 7th ed. Philadelphia: Wolters Kluwer Health. Williamson, G. R., Jenkinson, T. and Proctor-Childs, T. (2008) Nursing in contemporary healthcare practice. Exeter: Learning Matters.

We recommend you consult your tutor to see if they have a preferred referencing style.

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Produced by Library and Learning Services 7th Edition, 2021

Harvard Referencing Guide

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Table of Contents Introduction ……………………………………………………………………………………………………….. 6 What is referencing? …………………………………………………………………………………………….. 6

When do you need to reference? ……………………………………………………………………………. 6

When is a reference not needed? ……………………………………………………………………………. 6

Citing ………………………………………………………………………………………………………………… 7

Referring to sources within your work (citing)…………………………………………………………. 7 Citing a short quotation ………………………………………………………………………………………… 7

Citing a long quotation …………………………………………………………………………………………. 7

Aiming to paraphrase rather than quote…………………………………………………………………… 8

Making changes to quotations ……………………………………………………………………………….. 8 Omitting part of a quotation ………………………………………………………………………………….. 8

Inserting your own or different words into a quotation. ………………………………………………. 8

Pointing out an error ……………………………………………………………………………………………. 8

Adding your own emphasis……………………………………………………………………………………. 8

Citing more than one source ………………………………………………………………………………….. 9 Citing a source with more than one author ……………………………………………………………….. 9

Citing sources by same author in same year ……………………………………………………………… 9

Citing sources by different authors with the same surname in the same year …………………..10

Citing a corporate author ………………………………………………………………………………………10 How do I cite a source with missing publication details? ……………………………………………..10

Citing a source without a given author………………………………………………………………….10

Citing a source without a given date …………………………………………………………………….10

Updated versions…………………………………………………………………………………………………11

Abbreviating organisation names ……………………………………………………………………………11 Citing a source used within another source: secondary referencing ……………………………….11

Citing confidential material ……………………………………………………………………………………12

Compiling your reference list …………………………………………………………………………………12

References list or bibliography? …………………………………………………………………………..12 Elements of a reference…………………………………………………………………………………………13

Publication information in the frontmatter of a book ………………………………………………….13

Title page………………………………………………………………………………………………………..13

Reverse title page……………………………………………………………………………………………..14

How do I reference if publication details are missing? …………………………………………………14 Referencing a source without a given author………………………………………………………….14

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Referencing a source without a given date …………………………………………………………….14

Referencing a source used within a source: secondary referencing ………………………………..15

Referencing a source with more than one author ……………………………………………………….15 Referencing sources by the same author in the same year……………………………………………15

Referencing confidential material ……………………………………………………………………………15

What is a DOI?…………………………………………………………………………………………………….16

Referencing a source not listed in this guide……………………………………………………………..16 Example essay extract with citations and references list……………………………………………….16

Example reference formats for different source types………………………………………………….17

A ………………………………………………………………………………………………………………………18

Act of Parliament………………………………………………………………………………………………18

App (Mobile) ……………………………………………………………………………………………………18 Archive material ……………………………………………………………………………………………….19

Artwork (in a gallery, museum, repository, collection or in a locality, body art or graffiti) ..19

Artwork (online) ……………………………………………………………………………………………….19

Art installation/exhibition …………………………………………………………………………………..20 B ………………………………………………………………………………………………………………………20

Blog ……………………………………………………………………………………………………………….20

Book ………………………………………………………………………………………………………………21

Book (translation) ……………………………………………………………………………………………..21

Book volume ……………………………………………………………………………………………………21 Book chapter (in an edited book) …………………………………………………………………………22

Book chapter (in an edited book with no names on chapters) ……………………………………22

Book illustrations, diagrams, logos or tables…………………………………………………………..23

British Standards ………………………………………………………………………………………………23

C ………………………………………………………………………………………………………………………24 Case Law…………………………………………………………………………………………………………24

Cochrane Review………………………………………………………………………………………………24

Command Paper ………………………………………………………………………………………………24

Computer game ……………………………………………………………………………………………….25 Computer program …………………………………………………………………………………………..25

Computer software code ……………………………………………………………………………………26

Referencing within Code [For Computing Students] ……………………………………………………26

Header [For Computing students] ………………………………………………………………………..26

Disclaimer/Copyright [For Computing students] ……………………………………………………..26

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Class Library/SDK Referencing [For Computing students] …………………………………………27

Method Referencing [For Computing students] ………………………………………………………27

Referencing within Methods/Classes [For Computing students] …………………………………27 Conference paper……………………………………………………………………………………………..28

Conference poster…………………………………………………………………………………………….28

Conversation (in person)…………………………………………………………………………………….28

D………………………………………………………………………………………………………………………29 Dance performance …………………………………………………………………………………………..29

Dance (online) ………………………………………………………………………………………………….29

Dataset …………………………………………………………………………………………………………..30

E ………………………………………………………………………………………………………………………30

e-book (online) ………………………………………………………………………………………………..30 e-book (via e-book reader) …………………………………………………………………………………31

e-book chapter in an edited e-book …………………………………………………………………….31

Email………………………………………………………………………………………………………………32

EU publication (treaties, directives and regulations and decisions) ……………………………..32 F ………………………………………………………………………………………………………………………33

Facebook ………………………………………………………………………………………………………..33

Film (DVD, broadcast or digital download) …………………………………………………………….33

Film (DVD: commentaries and special features) ………………………………………………………33

Film (streamed) ………………………………………………………………………………………………..34 G ………………………………………………………………………………………………………………………34

Government document ……………………………………………………………………………………..34

H………………………………………………………………………………………………………………………35

Hansard ………………………………………………………………………………………………………….35

House of Commons and House of Lords Papers ……………………………………………………..35 I ……………………………………………………………………………………………………………………….36

Image (online) ………………………………………………………………………………………………….36

Image (Creative Commons licensed) …………………………………………………………………….36

Informal or in-house publication………………………………………………………………………….36 International standards………………………………………………………………………………………37

Interview …………………………………………………………………………………………………………37

Instagram ……………………………………………………………………………………………………….37

J ……………………………………………………………………………………………………………………….38

Journal article…………………………………………………………………………………………………..38

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Journal article (forthcoming) ……………………………………………………………………………….38

Journal article (online) ……………………………………………………………………………………….39

Journal article (no issue number; article number given)…………………………………………….39 L……………………………………………………………………………………………………………………….39

Leaflet…………………………………………………………………………………………………………….39

Leaflet (with no date)…………………………………………………………………………………………40

Lecturer’s/ tutor’s notes……………………………………………………………………………………..40 Legislation ………………………………………………………………………………………………………40

Letter ……………………………………………………………………………………………………………..41

M ……………………………………………………………………………………………………………………..41

Magazine article ……………………………………………………………………………………………….41

Magazine article (online) ……………………………………………………………………………………41 Market report…………………………………………………………………………………………………..42

Map (Digimap) …………………………………………………………………………………………………42

Map (Google Earth) …………………………………………………………………………………………..42

Map (printed) …………………………………………………………………………………………………..43 Map (online) ……………………………………………………………………………………………………43

Museum artefact ………………………………………………………………………………………………43

Museum artefact (online)……………………………………………………………………………………44

Music (live performance/concert)…………………………………………………………………………44

Band concert: …………………………………………………………………………………………………..45 Classical: …………………………………………………………………………………………………………45

Music (lyrics) ……………………………………………………………………………………………………45

Music (musical score/sheet music) ……………………………………………………………………….46

Music (recorded track)……………………………………………………………………………………….46

Music streaming……………………………………………………………………………………………….47 N………………………………………………………………………………………………………………………47

Newspaper article …………………………………………………………………………………………….47

Newspaper article (online) ………………………………………………………………………………….47

O………………………………………………………………………………………………………………………48 Ofsted report …………………………………………………………………………………………………..48

Online discussion list or discussion forum ……………………………………………………………..48

Organisational documents/policies ………………………………………………………………………48

Organisational documents/policies (anonymised)……………………………………………………49

P ………………………………………………………………………………………………………………………49

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Patent …………………………………………………………………………………………………………….49

PDFs ………………………………………………………………………………………………………………50

Play ……………………………………………………………………………………………………………….50 Podcast…………………………………………………………………………………………………………..50

Poem, short story or play in an anthology ……………………………………………………………..51

Poem in a collection ………………………………………………………………………………………….51

R ………………………………………………………………………………………………………………………51 Radio broadcast ……………………………………………………………………………………………….51

Religious text …………………………………………………………………………………………………..52

S ………………………………………………………………………………………………………………………52

Self-citation …………………………………………………………………………………………………….52

Skype……………………………………………………………………………………………………………..53 Sound recording (based on recorded lectures) ……………………………………………………….53

Statutory Instrument …………………………………………………………………………………………53

T ………………………………………………………………………………………………………………………54

Telephone call………………………………………………………………………………………………….54 Television advertisement ……………………………………………………………………………………54

Television programme (broadcast) ……………………………………………………………………….55

Television programme (streamed content, e.g. Netflix, BBC iPlayer)…………………………….55

Theatre performance (live) ………………………………………………………………………………….55

Theatre programme (print) …………………………………………………………………………………56 Thesis or dissertation…………………………………………………………………………………………56

Translated material……………………………………………………………………………………………56

Twitter ……………………………………………………………………………………………………………57

V ………………………………………………………………………………………………………………………57

Video (online e.g. YouTube, TED) …………………………………………………………………………57 Video (subscribed content e.g. Anatomy TV, SAGE video) …………………………………………58

W ……………………………………………………………………………………………………………………..58

Webinar ………………………………………………………………………………………………………….58

Website or webpage …………………………………………………………………………………………59 Wiki ……………………………………………………………………………………………………………….59

Bibliography ……………………………………………………………………………………………………….60

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Introduction This guide has been designed to provide examples and guidance on how to use UON Harvard referencing in a consistent and accurate manner. Library and Learning Services have also produced a two-page quick start to referencing, ‘The Harvard Referencing – Quick Guide’. It is important to check with your tutor to see if they have any specific referencing requirements.

What is referencing? Referencing is a way of acknowledging other peoples’ ideas and work. You do this through a citation (in the text of your work) and a reference at the end of your work. References to other people’s ideas and work are an important part of academic writing as they: • provide support for arguments and claims that you make • show evidence of the breadth and depth of your reading

Remember to reference every source that you use: • to avoid plagiarism (i.e. to take other peoples’ thoughts, ideas or writings and use them

as your own) • to allow the reader of your work to refer to the original source to check and verify the

ideas presented • to avoid losing marks!

When do you need to reference? You need to reference when: • you quote another person (or group of people) or copy images • you write about an idea which another person (or group of people) has created. For example: There has been a tendency amongst health workers to diagnose women experiencing domestic violence with a mental illness, rather than identifying the distress as a result of violence (Harne and Radford, 2008, p.44).

When is a reference not needed? You do not need to reference when: • when you are writing about your own ideas (unless you have included them in a previous

assignment) • when the information you are writing about is common knowledge, for example: Northampton is the county town of Northamptonshire. To decide whether a piece of information is common knowledge, ask yourself whether your reader could be familiar with the information without needing to do any research and whether the information is widely available. If the answer to both of these is ‘yes’, the information is probably common knowledge; but it’s better to err on the side of caution and include a reference if you are in any doubt.

7

Citing Referring to sources within your work (citing) The citation within the text of your work is a brief acknowledgement to a source you have used for any of the reasons listed above. If you are using a direct quotation or are referring to a specific idea or assertion by an author, you need to let your reader know where you found the information by giving the author/creator’s surname, the year and the page number, e.g. (Surname, Year, Page). Example 1: Research has shown a direct link between body image and self-esteem (Jones, 2010, p.4) Example 2: Jones’ research has shown a direct link between body image and self-esteem (2010, p.4) The page number is important, as one of the prime functions of referencing is to e

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