In recent years, promotions have become an important part of healthcare strategy. Promoting a service is often very different than the promotion of a product. Equally important is the medium through which you promote your service, whether it is in person; online or through traditional promotional avenues, promotion has become a critical aspect of a marketing strategy.

• Compare the use of print media and the Internet in the promotion of healthcare services. What are the advantages and disadvantages of each? Explain.