Consider the three basic relationship types described in the chapter: market exchanges (transactional), functional relationships, and strategic partnerships. 

• Define each, then give an example of a different sales organization that you believe does a good job with that particular relationship type. 
• What evidence do you have that each is successful?

Read: “Leadership Challenge: A Quota By Any Other Name” on page 186, then answer the following:

 What are the advantages and disadvantages of a sales volume-based quota system?

• What are the advantages and disadvantages of an activity-based quota system?
• What quota system would you recommend Ralph present to the CEO and why? 
• What challenges would Ralph face in implementing your recommendation?