1.  What is the value of stretch objectives? Give an example. 

2.  Provide some examples of company strategies that fit the actions listed in the figure. 

3.  Discuss rivalry among established firms in the industry — and give examples. 

4.  Discuss – bargaining power of buyers — and give examples. 

5.  Discuss - threat of substitutes – and give examples. 

6.  Define RISK OF ENTRY (or threat of new entrants) and give an example 

7.  Define, compare, and contrast competitive advantage with sustainable competitive advantage. 

8.  Provide real-world examples of companies with a competitive advantage or sustainable competitive advantage?