22 Sep Define segment marketing and provide the rationale for its use. List and describe four (4) levels of market segmentation, providing explanations of each level. In addition, give one
Define segment marketing and provide the rationale for its use. List and describe four (4) levels of market segmentation, providing explanations of each level. In addition, give one (1) example of each of the four (4) levels of market segmentation with a complete description of each example. (26 points) (A 1½-page response is required.)
