Tesla Aims for the Mass Market (Chapter 8)

Critical Thinking Questions

1. What PESTEL factors supported Tesla’s success? Which factors posed challenges?
2. How has Tesla’s strategic position changed since it was founded in 2003?
3. What kind of responses would you expect from Tesla’s rivals in the automobile manufacturing industry to the Model 3’s popularity?

Sources: Tesla company website: https://www.tesla.com/ and investor relations site: http://ir.tesla.com/; Edmunds, “Top 10 Best Selling Cars in 2003.” https://www.edmunds.com/car-reviews/top-10/top-10-best-selling-vehicles-in-2003.html (updated May 12, 2009); Bill Vlasic, “In Pivotal Moment, Tesla Unveils its First Mass Market Sedan.” New York Times, July 29, 2017, https://www.nytimes.com/2017/07/29/business/tesla-model-3-elon-musk.html?ref=business.

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BOOK: https://openstax.org/books/principles-management/pages/8-introduction