service; Owning my own tow truck company 

This  week you learned how important it is to develop your branding and  differentiate your product. As you do this you want to remember to look  at this from your customer's point of view.  focus  on the one, most significant advantage, and then brand your product  accordingly. Explain how yours is different and better than your  competition. For your branding strategy, discuss why people should buy  from you, who your target customer is, and how you will fulfil your  brand's promise and provide value and service to your consumer. You may  use any of these: product, image, people, service, or channel differentiation. Include a supporting narrative to explain your decisions.