EXTERNAL

INTERNAL

· The Food and Drug Administration has required stringent labelling standards to assure that products (like Ben & Jerry's) are safe and up to standard. (Ciszek et al., 2018).

· Due to import duties, Ben & Jerry's ice cream is more expensive in other countries, which hurts the company's international competitiveness.

· The health of the economy of Ben & Jerry's key markets is crucial to the company's success.

· Environmental considerations have a role in the prosperity of ice cream enterprises. Many sweets and ice creams are based on food components produced in agriculture, such as chocolate, milk, and bananas.

STRENGTHS – Ben & Jerry's is an internationally renowned and prosperous business that began in the United States. Europe and Asia, where concern for society and the environment is common parlance. In the past few years, Ben & Jerry's has given away at least $1.1 million of its pre-tax income to charitable organizations (Ciszek et al., 2018). In addition to fighting climate change, gun violence, and the extinction of family farms, the firm is participating in several other worthwhile endeavours.

WEAKNESSES – Former chief financial officer Stuart Wiles was found guilty of embezzling $300,000 from Ben & Jerry's. Because of the negative publicity generated by the Humane Society's claims that Michel Foods inhumanely handled hens, the company was forced to switch egg suppliers. There were several issues with the company, but incompetent management and an unclear purpose were particularly problematic. They have taken on more long-term debt since they have invested in previously acquired property and equipment at a much higher value. They also borrowed a large sum of money on a capital lease, spent more on advertising and promotion, and built up their administrative infrastructure to automate their production and stay up with the fierce competition.

OPPORTUNITIES – In today's health-conscious culture, consumers appreciate the increasing availability of fat-free and nutritious ice cream and frozen yogurt options. Products free of common food allergens, such as gluten and peanuts, are in high demand. In the past, Ben & Jerry's may have been the first company in the United States to provide HFC-free freezers to supermarkets. They can enter new markets, such as those selling weight reduction products, by acquiring relevant firms (Ciszek et al., 2018). Then, they may increase their presence in regions where similar sectors and fashions are flourishing, such as Europe.

THREATS – Their target market changes product preferences frequently. Sales have stagnated due to declining family sizes and discretionary spending. Fattening desserts worry consumers—Ben and Jerry's target market read nutrition labels. Food contamination, especially e-coli, is always a risk. Nestle, Kraft Foods, Dunkin Donuts, and Dean Foods are prominent competitors. Global food firms with comparable goods and grocery store brands compete with them. To survive in the current economy, many of their competitors are combining.