Lesson 11 – Discussion

Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations: (a) manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition work-shop for seniors, (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.

Discussion Requirements:

1. Your initial post should be at least 200 words.
2. Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.
3. State your position on whether you agree or disagree with your peer’s statements.
4. Correct grammar, spelling, and punctuation are expected.
5. APA format with at least two cited reference (APA format).