Chat with us, powered by LiveChat Review?the 6 key elements of a learning organization (Ch. 11 of?Strategic Management, by Dess). Complete?the?Learning Organizations Worksheet, evaluating the extent to which?the company y | EssayAbode

Review?the 6 key elements of a learning organization (Ch. 11 of?Strategic Management, by Dess). Complete?the?Learning Organizations Worksheet, evaluating the extent to which?the company y

Review the 6 key elements of a learning organization (Ch. 11 of Strategic Management, by Dess).

Complete the Learning Organizations Worksheet, evaluating the extent to which the company you selected (in week 1) epitomizes each of the 6 elements. Provide enough detail in your justification to fully stratify your responses.

Include at least three properly cited sources with in-text citations. Peer reviewed references not required for this assignment

Submit your assignment.

1

Corporate Entrepreneurship

Damascus Johnson

Corporate Entrepreneurship

Question 1

Procter & Gamble is an American international company that was established in 1837.

William Procter and James Gamble are credited with establishing the company in Cincinnati,

Ohio, in the United States. The business manufactures and sells hygiene and cosmetics items

like Gillette razors, Pampers diapers, and Gain fabric softener. Businesses around the world

recognize and embrace entrepreneurship for its capacity to spark productivity, ensure

sustainability, and secure a competitive edge. The effective distribution of its commodities is

one of the many capabilities that Procter and Gamble possesses as an entrepreneurial force.

Through the use of distribution centers owned by the company as well as third-party

distribution partners, the business makes certain that its goods are available in sufficient

2

quantities on the market (Kuratko, 2017). Additionally, it has been successful in incorporating

powerful consumer brands into its portfolio. For the vast majority of customers, the firm's

products, such as Pampers and Downy fabric conditioners, are now household names thanks to

the effective branding that the company has implemented. As a result, the company has been

able to maintain its lead over its rivals. To capitalize on this potential, the company has created

new goods that fit current consumer needs. Another entrepreneurship strength of the

organization is its deployment of global scale activities, which has resulted in high productivity

and effectiveness significant to its global structure.

Question 2

Procter & Gamble has instituted policies to expand both corporate value creation and

entrepreneurial endeavors. Being proactive is one of the company's strategies. To identify this

component, consider its dedication to acquiring cutting-edge technologies that aid in

developing products in response to consumer needs and gaps in the market (Singh, 2016). The

corporation has also begun to embrace innovation. Customers are happy because the company

values their input and actively works to meet their demands, a goal they have reached through

promoting creativity among employees. Using tried-and-true market research methods like

customer surveys and focus groups, the company has been able to create innovative goods that

are both profitable and popular. For a project to succeed, innovators need to be willing to work

together and share their perspectives. Procter & Gamble has worked hard to become a more

productive corporation by consistently turning out high-quality goods while keeping costs

down. To lower selling prices, it is aiming to increase localisation in the supply chain. By

bringing the production of goods and materials closer to where they are consumed, the

corporation can save money on transportation costs. It gives the company an advantage over

rivals in terms of introducing items that satisfy customer needs first.

3

Question 3

The production of value consists of satisfying consumers' wants and needs while being

competitive in the marketplace. Value is created mostly through commercial interaction. The

management of a firm can better pinpoint growth prospects if they have an in-depth familiarity

with the industries and markets in which it operates. Procter & Gamble must expand their

internet presence in order to create more value for their customers and the company. The

company might benefit from a global e-commerce platform, as opposed to the country-specific

one it is using at the moment. Due to the internet platform's global reach, the company's

products will be able to enter new markets, and as a result, global demand for their items will

expand (Hegde, 2015). The strength of their online presence is directly proportional to their

ability to compete in the international e-commerce market.

4

References

Hegde, D. (2015). Entrepreneurial Opportunities for E-Commerce in the Retail Sector in India.

In Symposium on “Growth and Prospects of Msme Sector in Emerging Scenario”,

JANUARY (pp. 08-09).

Kuratko, D. F. (2017). Corporate entrepreneurship & innovation: Today's leadership

challenge. The Wiley handbook of entrepreneurship, 293-311.

Singh, A. (2016). The process of social value creation: A multiple-case study on social

entrepreneurship in India. Springer.

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MGT/576 v1

Learning Organizations

MGT/576 v1

Page 2 of 2

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Learning Organizations and Value Creation

Review the 6 key elements of a learning organization (Ch. 11 of Strategic Management, by Dess).

Complete the table below. Evaluate the extent to which the company you’ve selected to assess in this course epitomizes each of the 6 elements. 

 

Justify your determination with examples. 

Learning Organization Element

Extent to which the company epitomizes this element 

Provide a sentence justifying your determination

High 

Medium 

Low 

Example

x

[This] is why I believe it is medium.

Inspiring and motivating people with a mission or purpose 

Developing leaders 

Empowering employees 

Accumulating and sharing internal knowledge 

Gathering and integrating external information 

Challenging the status quo and enabling creativity 

Recommend at least 1 step the organization's leaders could take to enhance 1 of the elements and explain how that could help the organization create more value.

References:

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,

MKT/574 v1

Strategic Marketing Plan

MKT/574 v1

Page 3 of 10

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Strategic Marketing Plan

Part A: Environmental Analysis and SWOT Analysis

(Due in Wk 2)

Company Description

For the environmental and SWOT analysis, I selected BPI Sports LLC before making a strategic marketing plan. It is based in the United States, Hollywood, Florida. The line of products this company works on is nutritional supplements. It not only develops and formulates but also works on marketing nutritional supplements. Its mission is to deliver the highest quality nutritional supplements for muscle gain and bodybuilding to its consumers, which can optimally help them reach their fitness goals (Directory, 2021). The vision statement is based on the phrase "make a difference." They have the vision to formulate the best product to inspire and implement changes in the human physique. The company was established in 2010. It operates with 51 to 200 employees.

Environmental Analysis

Competitive Forces

The industry of nutritional supplements, whether it involves mineral/vitamin supplements or protein supplements, is on the rise and incrementing at the rate of 7.1%. This fact has attracted a lot of developers to establish their companies in the market, which has led to an increase in the competition. The main component to survive this completion is to gain the customers' loyalty. This can only be achieved through time. As people become more comfortable and dependent on a specific nutritional supplement, they tend to stay with the same brand instead of choosing another one. FitFlex Company is the biggest competitor of BPI sports in the nutritional supplement industry. BPI Sports is spending more resources to gain customer loyalty which is a beneficial factor as it provides an edge over FitFlex Company.

Economic Forces

Economic issues have rendered the sales low, which has led to a low-profit margin for BPI sports. This economic issue was due to the factor of quarantine due to the COVID-19 pandemic.

Political Forces

During the year 2016, elections were scheduled. It was predicted that the inflation rate would reach 1.7% (The Election’s Effect on Expected Inflation, n.d.). This increment in inflation caused a rise in the cost of manufacturing. Spending more revenue on manufacturing led to narrow profit margins.

Legal, Regulatory, and Ethical Issues

The food and drug administration (FDA) is a regulatory body that monitors the standards of nutritional supplements. It checks not only the manufacturing process but also the ingredients that are added to the supplements. Any issue, whether it is regulatory or ethical, can lead to serious legal charges.

Technological Forces

The technological issues faced by the company in the past have already been resolved involving the use of advanced formulation machinery in the developmental process. For online fitness programs, relevant technical support has also been established to face the pandemic-related issues.

Social Forces

The social trend of relying on computers to attain good fitness levels during the time of quarantine in the COVID-19 pandemic has increased the involvement of consumers in this company.

Current Target Markets

The target market comprises people who are fitness enthusiasts, obese people, sportsmen, and bodybuilders. The main mode of marketing has shifted to online as it is more accessible to customers.

Review Current Marketing

The current marketing involves marketing sites on social media such as Instagram, Facebook, and Twitter. Only 20% of the total revenue is utilized in the marketing area.

SWOT Analysis

Strengths

The main strength of this company is its customer loyalty due to its high quality of nutritional supplements. It also provides online access to its customers, making it convenient for them.

Weaknesses

Lack of FDA approval certification because less revenue is spent on the research about the supplement. The brand is known on a small scale only.

Opportunities

The development of new products with enhanced features can be made possible by using technological advancements and advertising the new products on different platforms. Policy formulation can also help in the reduction of manufacturing costs.

Threats

Unsatisfied customers and how they spread bad word about the product and the new competitors entering the supplement industry.

Strengths to Opportunities & Converting Weaknesses and Threats

To gain the approval certification from the FDA, some of the revenue should be contributed to the research of the supplements. With the development of new products and FDA certification, the brand image can be improved, and with new marketing sites for promotion, more customers will be attracted to it.

Marketing Objectives

The marketing objective of BPI sports is to develop new products with more efficacy so that with better outcomes, more customers can be attracted, and the loyalty of the previous customers can be improved. It is also projected that with the launch of new products with low cost, the profit margin will increase by 10%.

References

Directory, D. B. (2021). Bpi Sports, LLC. Retrieved from https://www.dnb.com/business-directory/company-profiles.bpi_sports_llc.274ca90d2bff86a1418e0515649742d1.html

The Election’s Effect on Expected Inflation. (n.d.). Elections Effect Expected Inflation. Retrieved September 20, 2022, from https://www.stlouisfed.org/on-the-economy/2017/january/elections-effect-expected-inflation

Copyright 2020 by University of Phoenix. All rights reserved.

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