48×36 Poster Size

Students need to design a digital poster outlining examples of company failure due to cultural mistakes. Explain why companies failed to understand cultural differences (ex, language, religion, norms and values, diversity, leadership, time management etc) and explain why you think it is important & interesting issue. Critically assess what can and should be done about cultural differences, that is, how can or should we operate business to address the cultural issue and the challenges involved. Suggest corporate strategy for managing cultural differences. 

Assignment criteria

• Students should demonstrate a good understanding of company failure due to cultural mistakes.
• They shall demonstrate an understanding of what is meant by managing cultural differences.
• Students should attempt to apply a couple of academic references in their work, at least from the reading list.
• Students should be able to assess the wider implications of the cultural impact on a business/market/industry.