When choosing a live streaming agency for your business, here are some key factors to consider:

1. Expertise: Look for an agency with experience in live streaming for your industry or type of business. They should understand your business needs and goals and have the technical expertise to deliver high-quality live streams.
2. Technology: The agency should have access to the latest live streaming technology and equipment, such as cameras, microphones, and streaming software. They should also have the ability to handle different types of streaming, including live video, audio, and interactive features.
3. Production quality: The agency should have a portfolio of high-quality live streams that demonstrate its ability to produce engaging and professional content.
4. Customization: Look for an agency that can customize the live stream to your brand and specific needs. They should be able to incorporate your branding elements, such as logos and colours, into the stream.
5. Customer support: Choose an agency that provides reliable customer support before, during, and after the live stream. They should be responsive to your needs and able to troubleshoot any issues that arise.
6. Budget: Consider the agency's pricing and whether it fits within your budget. Remember that high-quality live streaming may require a larger investment, but it can also yield higher returns.

Overall, choose a live streaming agency that understands your business, has the technical expertise and equipment to deliver high-quality streams and provides reliable customer support.