Baby Boomers: From Middle to Older Adulthood

The  largest segment of the U.S. population, the "baby boomers," are moving  into older adulthood.  The advertising and marketing industries study  this age cohort, and it has been increasing in visibility in primetime  television, print ads, and in digital advertising, pop-ups, and internet  solicitation.

Find  at least 4 images or video clips of advertising or other popular media  that illustrate this point. Use a caption for each piece of media to  explain the advertisements mirror the specific physical and cognitive  changes in development