1. Identify a public company that could benefit from applying the I/O Model of Above-Average Returns (Figure 1.2 on page 15 in the textbook).
   1. Follow the five (5) steps to justify your answer.
   2. Do not use Apple or Walmart in this exercise.
   3. Be sure to incorporate the relevant vocabulary or terms from the chapter and give us the “why.”

Hint: A public company is a company whose shares are traded freely on a stock exchange.