23 May Week 8 Assignment – Business-Level and Corporate-Level Strategies Overview In this assignment, you are to use the same corporation you selected for the assignments in Weeks 3 and
Week 8 Assignment – Business-Level and Corporate-Level Strategies
Overview
In this assignment, you are to use the same corporation you selected for the assignments in Weeks 3 and 6. You will examine business and corporate-level strategies and their impact on corporate success comparable to the competitive environment.This assignment requires the use of three or more quality resources, including your textbook. Use any or all of the following resources to conduct research on the chosen corporation:
- The corporation’s website.
- Public filings from the Securities and Exchange Commission's Filings & Forms page.
- Strayer University's online databases.
- The Nexis Uni database.
- Other credible sources, such as the corporation's annual report, will often provide insights that other resources may not include.
- It is expected that you will use your textbook as a resource for this assignment.
Instructions:
- Read the Assignment Formatting and Tips [PDF] before starting the assignment. Refer back to this document as needed.
- Review the scoring guide (rubric) in the course guide before starting the assignment.
- Download and save the Business-Level and Corporate-Level Strategies Template [DOCX].
- Use the template to write a 4-6 page academic research paper in which you include the following:
Step 1: Assess one business-level strategy you believe to be most appropriate for the corporation's long-term success. Support your position with specific evidence.Step 2: Assess one corporate-level strategy you believe to be most appropriate for the corporation's long-term success. Support your position with specific evidence.Step 3: Analyze the competitive environment to determine the corporation's most significant competitor. Include a comparison of the business and corporate-level strategies for both corporations (your selected corporation and the competitor.)
- Based on your analysis, conclude which corporation (your selected corporation or its competitor) is most likely to be successful in the long term. Support your determination with at least three pieces of evidence.
Step 4: Determine whether your corporation or its most significant competitor would differ in slow-cycle and fast-cycle markets. Support your position with specific evidence.
- Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources)
BUS499 Assignment Formatting and Expectations
This is a capstone course and your deliverables should reflect an expert level of knowledge and skills. Each paragraph of your paper should represent a thoughtful and well-researched response.
Format:
To receive full credit for formatting your paper should include:
• A title page formatted according to Strayer Writing Standards (SWS). Note: the title page and source list are NOT counted in the page length requirement for the paper. A 4-6 page paper would contain 4-6 pages of writing + the title and source pages.
• An introduction paragraph with no more than six sentences and no direct quotes.
• Strayer Writing Standards (SWS) requirements are as follows: o The body of the paper (margins, font, spacing, etc.) follows SWS. Review sample
paper and template for details at https://library.strayer.edu/sws/paper o Headings for each written section, based on the assignment instructions in SWS
format. (Note: sometimes there are two headings in a single instruction.) See Week 3 assignment template for an example.
o Source page formatted in SWS format.
Tips:
• Review the assignment instructions, rubric and the faculty video(s). The faculty videos
provide hints on where to locate information and how to address each topic in depth and
includes do’s and don’ts.
• The textbook and external research will be cited on all assignments.
• Remember to define explain, evaluate, and/or analyze terminology. The rubric will
provide the criteria for what expected.
• Demonstrate an ability to apply the concepts in a real-world assessment of a corporation.
Cite specific research to support the evidence presented within each assignment
submission.
• Strayer University uses SafeAssign, an automated plagiarism checker. Complete and
submit original work. Avoid copying content from any previous assignments.
o If needed, review the Strayer Library Resource: Use Your Own Words:
Preventing Plagiarism
• Submit assignments by the assigned due date or the submission will be subject to a late
deduction.
,
Week 8 Business-Level and Corporate-Level Strategies
Student’s Full Name
Strayer University
BUS499 Business Administration Capstone
Professor’s Name
Date
(Note: This assignment should be 4-6 pages not including the title or source pages. The headings for each section are provided below as well as tips for success. Delete the content provided and replace it with your own content. Refer to your assignment instructions, Assignment Formatting Tips PDF, and the scoring guide (rubric) for specific details as you complete your paper. Always follow Strayer Writing Standards. Delete this text.)
Write an introduction paragraph. No more than 6 sentences. No direct quotes. (Replace this text with your text which will be in black font.)
Business-Level Strategies
(This is Step 1 of the assignment. You are asked to assess the one business-level strategy you believe to be most appropriate for the selected corporation’s long-term success and to support your position with specific evidence. [Hint: See Figure 4.1 in the textbook.] For background, research and explain the industry in which your selected corporation operates. Your response here should demonstrate that you understand the key concepts regarding the selected business-level strategy and can apply them to a real-world corporation. Be sure to support your assessment with specific and relevant evidence. In this section, you could research and identify the core competencies your chosen firm uses to implement its business-level strategies and discuss their effectiveness. You could also demonstrate from your research how the firm uses its core competencies to create and sell its products or services in the marketplace. Consider the actions & choices your firm has made to compete in individual product markets. Review Chapters 4-9 for specifics on business-level strategies. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Delete this text)
Corporate-Level Strategies
(This is Step 2 of the assignment. You are asked to assess the one corporate-level strategy you believe to be most appropriate for the selected corporation’s long-term success and to support your position with specific evidence. [Hint: See Chapter 6 in the textbook.] For background, research and explain the industry in which your selected corporation operates. Your response here should demonstrate that you understand the key concepts regarding the selected corporate-level strategy and can apply them to a real-world corporation. Be sure to support your assessment with specific and relevant evidence. Your response should clearly identify the one corporate-level strategy from the textbook that you think is most important to the corporation's long-term success. Your response must also include a clearly stated and justified judgment on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation's corporate-level strategy. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Delete this text)
Competitive Environment Analysis
(This is Step 3 of the assignment. You are asked to analyze the competitive environment to determine the corporation’s most significant competitor. Include a comparison of the business and corporate-level strategies for both corporations – your selected corporation [refer back to Steps 1 and 2] and the competitor. This will require research outside the course material. Compare their strategies at the business and corporate levels. [Hint: read chapters 1 – 10 in the course textbook, as they provide a solid background for this section. Review the Week 1 – 8 Readings under "Learn" in Blackboard for supporting content.] Delete this text)
Competitive Environment Conclusion
(This is a continuation of Step 3 of the assignment. You are asked to use your analysis of the competitive environment to conclude which corporation (your selected corporation or its competitor) is most likely to be successful in the long term. You must support your determination with at least three pieces of evidence. Be sure to consider the business-level and corporate-level strategies for both corporations. This requires a thorough competitive analysis. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Delete this text)
Market Cycles
(This is Step 4 of the assignment. You are asked to determine whether your selected corporation or its most significant competitor would differ in slow-cycle and fast-cycle markets. You must support your position with specific evidence. It would be a good idea to briefly explain the slow-cycle and fast-cycle markets from the textbook (cite your sources) as a short introduction to your determination. [Hint: read Chapter 5 in the course textbook.] Remember, each section of your paper requires a thorough response demonstrating your understanding of the course's key concepts and your ability to apply them to a real-world corporation. Delete this text)
Sources
1. Michael A. Hitt. 2020. Strategic Management: Concepts and Cases: Competitiveness and Globalization. 13th ed. Cengage Learning.
2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g., web address)
(Add entries if needed and be sure to apply Strayer Writing Standards (SWS). Delete this text.)
2
