Branded  posts are owned media with no advertising costs to you whereas ads on  social media platforms are paid media, such as pay-per-click or  sponsored posts, which have a cost. For this assignment, focus on  branded posts and select two different social media platforms to  construct a specific branded post for each. What is the user persona for your venture in the context of social media?  Keep  your user persona and SM target audience in mind when crafting these  branded posts. Next, complete a media plan for each, to include choosing  the media mix and creating a schedule for postings.