Analyze the pricing strategy matrix described in this lesson and modify it appropriately for your business showing the key variables that consumers use when purchasing the product or service. Then, conduct research on your local competition, and submit a completed pricing matrix assessing each competitor that you will encounter. Include your own pricing model within the matrix, and provide a written justification to explain the rationale for the niche that you intend to fill in the marketplace.  

THE ANALYZE PRICING STRATEGY MATRIX IS ATTACHED BELOW.