This week’s assignment will be based on the Pricing
– Watch this short video on lip care brand Carmex:
https://www.viddler.com/embed/64abee32
– Answer the following questions:
 What factors contribute to Carmex pricing?
 How does Carmex pricing compare to competitors?
 Does developing a premium-priced product for Carmex makes
sense?
– Provide answers on 1 PowerPoint slide, in bullet points
– Remember to consider how you provide this information- formatting
and content are equally important
– Submit slide with your answers,on 1 slide, to Canvas before
deadline! NO EMAIL SUBMISSIONS ACCEPTED