05 Dec Based on your evaluation of an organization or a segment of an organization in the previous (That is you must use the same company as used in the first project)Learn

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Learning Project: Company Analysis and Evaluation Assignment 2

Learning Project: Company Analysis and Evaluation Assignment 2

LEARNING PROJECT: COMPANY ANALYSIS AND EVALUATION ASSIGNMENT

Company Analysis and Evaluation Assignment

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Company Analysis and Evaluation

Understanding the performance of the company is very important in strategic management as it provides a basis for choosing and pursuing the best strategic roadmap. To achieve this objective the analysis should focus on both internal and external environment as well as financial and non-financial aspects of the organization. This allows for holistic evaluation of the key success factors as well as the areas that needs improvements. To this end this report presents the SWOT analysis and the business score card of Amazon Company with focus on the critical success factors of the organization.

Description of Amazon

Amazon Inc is an American multinational corporation with strong footprint in online retailing, digital streaming, cloud computing and artificial intelligence among others. The company offers a wide range of products including apparel, beauty and health products, electronics, groceries, games, ornamental jewelry, products for children, music, sports products and toys among others. Additionally, the company provides supplementary support services such as home delivery and shipping, cloud-based site hosting, and various other website-related services (Bernardi,2023). The company has a strong supply chain logistics that supported by technology allowing for seamless delivery and customer satisfaction. In addition, the company engages in the production and distribution of a diverse range of electric devices, including but not limited to; Kindle e-readers, Alexa and fire TVs.

Amazon SWOT Analysis

   	Strengths Wide range of products and services Strong brand recognition Robust supply chain Logistics Unparalleled Technological Innovation	   	Weaknesses Dependent on 3rd party sellers High employee turnover Copyright infringement Product flops and failures
   	Opportunities Expansion of the physical stores Launch of electric Rickshaws in India Adoption of self -driving technology Launch of electric delivery van in the US	   	Threats Aggressive competition Link to exploitative labor environment Aggressive competition Increased cybercrimes

Balance Scorecard Synthesis

	Objectives	Measures	Targets	Initiatives
Financial	Bigger profit margin on the premium sales Increased conversion rates	Increasing the profitability position through enhanced sales Amazon Conversion rate	Attain at least 10% profit margin Attain 7% conversion rate to be in tandem with high sales seasons	New market growth and penetration Improving and optimizing their sites
	Identify the diverse customer needs and implement measures to	Enhanced customer support	Examine the existing consumer base and select particular	Evaluate market demands and regulatory standards in

Customers	increase satisfaction Improve the overall customer shopping experience with the objective of augmenting the Net Promoter Score Build and sustain unparalleled customer experience	Average time to buy the net promoter score The stability and security of software products	demographic segments. Sustain market dominance in the online retail sector while widening the competitive advantage over industry rivals.	the production and product management divisions to identify areas that requires extensive marketing.
Internal Process	Improve the supply chain logistics Enhanced internal Process	Function as a software teaching platform and repository of knowledge. The present analysis focuses on the quantification of purchase volumes within emerging product groups, specifically those in which Amazon has a lower relative index compared to brick-and-mortar retail establishments.	Reduce the delivery time and adopt robotic technology Engage the staff to produce fresh ideas and utilize breakthrough technology	Enhanced supply chain innovation
	Attain set objectives and finish projects	Analyze project objectives and identify opportunities	In order to exert an impact on the attitudes and perceptions of employees with	Granting employees, the autonomy to define their
Learning and Growth	Enhanced employees training and development		regards to changes in the organization.	individual growth plans.

Critical Success Factors of Amazon

Strong Focus on Customers Satisfaction

The key factor contributing to Amazon's success lies in its commitment to consistently enhancing the customer experience and striving for optimal customer happiness. This is exemplified by the company's emphasis on a guiding philosophy known as "customer obsession," which positions the customer as the central focus of all its business activities . The customer-centric approach adopted by Amazon has resulted in the development of sophisticated customer metrics. These factors enable the platform's administrators and vendors to assess customer satisfaction. The data they collect serves as the foundation around which they develop and execute future strategies to enhance company operations. These methods provide sellers with insights about the extent to which their brand meets the expectations of buyers. In order to prioritize the provision of exceptional customer service, Amazon has implemented a variety of user-friendly resources that enable individuals to monitor the progress of their deliveries and efficiently initiate returns or exchanges for purchased products (Masyhuri,2022). These tools aim to enhance the ease and convenience of customers' online shopping endeavors. The Customer Service staff of Amazon has been the recipient of numerous accolades due to its unwavering commitment in proactively mitigating and promptly resolving customer issues. Amazon utilizes social media as an additional influential mechanism to actively interact with consumers and augment the caliber of their customer service.

High Innovation

Amazon has also prioritized innovation as their primary approach for achieving growth. Amazon has effectively enhanced its customer service delivery through the utilization of big data and artificial intelligence. Amazon has implemented a range of strategic approaches in order to accomplish its short-term and long-term objectives (Charles & Uford, 2023). Amazon has implemented interactive and generic tactics in order to offer clients a wide range of items and services at a significantly low cost, while maintaining a high level of quality.

Robust Supply Chain

Effective supply chain has been the precursor of Amazon’s success and growth. The supply chain management of Amazon is primarily reliant on technology and frequently exhibits early adoption of emerging technologies. The organization employs robotic systems, automated conveyor belts, and several other technological advancements within its fulfillment centers to optimize the efficiency of order sorting, storage, and shipping procedures. Amazon has established fulfillment centers globally and offers the Amazon Prime subscription program, which grants customers free delivery and additional benefits. This supply chain strategy is strategically planned by Amazon to ensure customers enjoy a convenient, swift, and costeffective purchasing experience. The logistics network of Amazon is strategically constructed to provide the efficient provision of rapid and complimentary shipping services as advertised under the Amazon Prime membership. The network comprises of fulfillment facilities, distribution facilities, and last-mile delivery solutions, which collaborate to assure the timely delivery of products (Masyhuri,2022). The cloud computing services provided by Amazon play a crucial role in the execution of the company's supply chain strategy. Amazon Web Services enables

Amazon to efficiently store and analyze substantial volumes of data in a timely and economically efficient manner. This has the potential to facilitate inventory management, conduct customer behavior analysis, and enhance supply chain optimization.

Evaluation of the company

Amazon’s growth has been influenced greatly largely by various factors which include but are not limited to; customer centric approach, high innovation and robust supply chain. The adoption and proliferation of Artificial Intelligence technology has become increasingly prevalent. Amazon, as a prominent example, has embraced AI technology in order to enhance operational efficiency and maintain competitiveness. One notable application is the utilization of AI technology to analyze customers' purchasing behaviors, enabling the provision of personalized product recommendations. Furthermore, Amazon has integrated AI technology into its voice-controlled assistant, Alexa, thereby enhancing the overall customer experience. Another area of innovation is the adoption of Blockchain technology with focus to enhance transparency and security within its supply chain (Huang et al, 2022). Amazon has made substantial investments in Blockchain technology. This technology facilitates the establishment of a decentralized ledger system, which allows effective tracking of products from suppliers to consumers. To sustain its industry leadership and competitiveness, Amazon possesses the most advanced information system among all companies operating in the E-commerce industry. The company's extensive information system has been shaped by its emphasis on research and innovation. The integration of big data, artificial intelligence within the organization has significantly improved its information system and customer service capabilities. The firm is focused on price competition and affordability. By pushing down prices for numerous consumer goods, Amazon has made its products less expensive for individuals around the world. Amazon possesses a team of human resource professionals who possess extensive expertise and are guided by the firm's customer-centric approach. The organization employs individuals possessing advanced technological abilities to monitor client behaviors and deliver products and services that align with their requirements.

The unparalleled supply chain as a critical success factor of Amazon has been achieved through, the utilization of international supply chains to gain access to a wide range of products, hence expanding its offerings to customers. This facilitates the provision of a wide range of products by the organization, encompassing items that might not be readily accessible in the immediate vicinity. The utilization of these same supply chains allows Amazon to maintain its cost efficiency by capitalizing on economies of scale and procuring goods from countries with lower production prices. This capability allows Amazon to provide competitive price to its clientele, which serves as a crucial factor in its success (Charles & Uford, 2023). The logistics and delivery operations of Amazon are significantly influenced by international supply networks. The establishment of a comprehensive global supplier network enables Amazon to expediently and effectively facilitate the transportation of goods across various regions worldwide.

Conclusion

Psalms 118:8 teaches us that is is better to trust in the Lord than to put confidence in man. Despite many other critical success factors Amazon’s growth and success has been driven by its customer centric approach as well as focus on innovation and technology. By leveraging on the e-commerce Amazon has managed to sustain the industry competitiveness by offering high quality and diverse products and services. The use of technologies such as big data and blockchain has given Amazon a competitive edge and industry leadership.

References

Bernardi, G. (2023). Sustainability and Eco-innovation strategies. An analysis of the Amazon ecosystem. http://dspace.unive.it/handle/10579/23682

Blocher, E. J., Juras, P. E., & Smith, S. D. (2022). Cost management: A strategic emphasis.

McGraw-Hill.

Charles, I. I., & Uford, I. C. (2023). Comparative Analysis and Evaluation of Business and

Financial Performance of Amazon. Com: A Three-Year Period Critical Review of

Exceptional Success. European Journal of Business, Economics and Accountancy, 11(2),

69-92. https://www.idpublications.org/wp-content/uploads/2023/07/Full-Paper-

COMPARATIVE-ANALYSIS-AND-EVALUATION-OF-BUSINESS-AND-

FINANCIAL-PERFORMANCE-OF-AMAZON.com_.pdf

Huang, L., Zhen, L., Wang, J., & Zhang, X. (2022). Blockchain implementation for circular supply chain management: Evaluating critical success factors. Industrial Marketing

Management, 102, 451-464. https://www.sciencedirect.com/science/article/pii/S0019850122000335

Official king James Bible online. King James Bible Online. (n.d.).

https://www.kingjamesbibleonline.org/

Masyhuri, M. (2022). Key Drivers of Customer Satisfaction on the E-Commerce Business. East

Asian Journal of Multidisciplinary Research, 1(4), 657-670.

https://journal.formosapublisher.org/index.php/eajmr/article/view/405

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