PART 1

Watch the following Budweiser Superbowl commercials at: Commercial 1Links to an external site., Commercial 2Links to an external site., and Commercial 3Links to an external site.

Based on what you have learned so far from chapters 1 and 2 of the book, discuss how various IMC tools can be used by companies such as Budweiser to build and maintain relationships with their customers in the case of Superbowl commercials over years.

• Your blog entry should be no less than 250 words and no more than 300 words.
• Make sure you spell check your work for grammatical errors and typos.

commercial 1: https://www.youtube.com/watch?v=uiJqzdOr4Ok

commercial 2: https://www.youtube.com/watch?v=7p_3lITiK_Q

commercial 3: https://www.youtube.com/watch?v=VWeKtqWc2EA

book pdf is attached below 

PART 2

• Watch the following SuperBowl 2022 (https://www.youtube.com/watch?v=-0ocMqtR1uc) commercials from YouTube. Tell us which commercial is your favorite among all listed here.
• Apply what you have learned from chapter 5 & 6 (e.g., advertising appeal, source attributes, communication elements, target audience) to justify your answer.
• Your response should be no more than 5 lines.
• Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.