Building on your first assignment,  you will proceed with the same company and do a SWOT analysis and provide recommendations. 

Again, while it is tempting to partner with someone to collaborate on ideas and spread the effort, this is your assessment of a corporate situation. This system will identify highly similar papers and we do not need to go down that road.  

Please format your submission using the structure below

Executive Summary

Name of Company: 

1. Current Conditions – using journalistic resources, provide a 2-page statement of corporate current conditions and specific challenges (about 1,200 words).
2. Given the current conditions, conduct a SWOT analysis of the organization you have selected. 
3. Strategic Recommendations and Justification – Recommendations should respond to the key current issues.  Your recommendations must be specific and actionable. Your recommendations must also be consistent with your analysis.
4. Identify who, in your opinion, is the company's primary competitor and describe what risks it poses. 

You may find it helpful to use programs like PowerPoint to create visuals for the SWOT analysis.   If you choose to do this, please drop the images directly into your MS Word file.