21 Mar search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organization’s marketing st
search the internet for information that would
help an entrepreneur and/or small business owner to understand the importance
of evaluating their organization’s marketing strategy along with their customer
and product portfolios. You would then create a simple, yet very effective step by
step instruction manual in a double-sided bi-fold or tri-fold brochure format
describing how these entrepreneurs and/or small business owners can
implement the various business models into their organization’s strategy.
You can use MS Word, Publisher or any other software program to complete this
assignment. However, your final document must be in either an MS Word or
PDF file. Refer to the syllabus for the due date.
Your brochure must include the following 3 concepts
SWOT Analysis
Porters 5 Forces of Competition
Breakeven Analysis
Then, you can choose 2 additional concepts from the list below to
complete your brochure.
Customer Lifetime Value
PESTLE Analysis
Unique Selling Proposition
Product Life Cycle Analysis
SWOT Analysis
Sustainable Competitive Advantage
Environmental Scan
Porter’s 5 Forces Porter’s 5 Forces is used to evaluate an industry so a manager can develop effective strategies to assess the industry and competition. Below are 5 Forces
Threat of New Entrants –How easy can new competitors can enter the market?
Threat of Substitute Products – How easy is it for customers to find alternatives to products?
Bargaining Power of Buyers – How much can a customer make a company lower its prices?
SWOT Analysis Managers can use the SWOT Analysis to evaluate the company situation and develop strategies to grow the business. Below are the 4 quadrants of the SWOT analysis
Strengths – good and internal
Weaknesses – bad and internal
Opportunities – good and external
Threats – Bad and external
Add another quote here about your business, about your clients, or about specials that you wish to
highlight for all to read quickly!
Headline 2
You can easily change the overall colors of the template with just a few clicks. Go to the Design tab and click on Colors. From the list of colors, you can choose a different color scheme. As you hover over the different choices, you can see what the overall feel of the document will change with each different option.
Headline 2
Changed the color and want to go back to the original design? Easy! Just go back to the Design tab and choose the Themes option. From the list, click the option to reset the theme of this template. And just like that, your document color scheme will be restored to its original!
Headline 2
Plenty of text will fit in any of these panels. Simply click on the placeholders and add your own text.
