MAR3817CBE Section 01CBE Search Engine Optimization and Mark (11 Weeks) – CBE Online Course – 2024 Spring Quarter

Deliverable 4 – Keyword Report

Deliverable 4 – Keyword Report

Assignment Content

1. Competency
   Evaluate keyword targets via a keyword research tool.
   Student Success Criteria
   View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
   Scenario
   A new position in the digital marketing department of your company is opening. You want to be proactive in demonstrating your interest and being considered for the position, so you decide to do some research about keywords. You intend to write a report identifying some specific areas of improvement or concern for your organization’s website.
   Instructions
   Write a 2-page report that identifies areas of improvement, with keywords in mind, for an organization’s current website.
   
   • Select a company of your choice with a website.
   • Explain the use of keywords in various areas on a website.
   • Identify at least 5 keywords (other than the brand name) that you think this company should rank highly on.
   • Google these keywords and find where the company is on the list for each. Determine if the company is doing well or not.
   • Using a free keyword generator, identify at least 3 additional keywords or phrases to consider using. Below are some examples of keyword generators:
   • https://ahrefs.com/keyword-generator
   • https://trends.google.com/
   • https://keywordsheeter.com/
   • https://answerthepublic.com/
   • Or use any generator you prefer or simply Google the term.
   • Share your findings of the 3 additional keywords from the generator and explain how to incorporate each of these terms into the website.
   • Resources
   • Library Databases
   • Business Source Complete via EBSCO (articles): https://guides.rasmussen.edu/ebsco-business
   • Business via ProQuest (articles): https://guides.rasmussen.edu/pqbus
   • APA Guide
   • Use the Writing Lab for timely feedback to help you fine-tune your deliverable before you submit it for grading.
   • Click on the Business Reports tab in the Business Writing Guide for support with writing reports.