a critical analysis about a technology or company for a popular media audience: what does the general public need to know about this company that is not self-evident to someone who hasn't had the opportunity to study it in xxxx at xxxxxx!? What do they do? What do they claim about it? What are the potential issues and concerns?

Part of the assessment criteria is the identification of a relevant case study; try to find something that is an example of what we have talked about, but that we haven't talked about  so far (e.g. Uber, Amazon, Self-Driving Cars). 

indicate independent research to find an example of a technology start-up that is using, for example, AI or Big Data, and apply the discussions about AI and Data to that technology to contribute novel critical analysis. 

 draw on primary source materials such as the company's website and interviews with staff (e.g. founders often do interviews) to describe what they believe their technology can do. Do not take what they say at face value!

Consider the example case studies (e.g. Amazon and Uber). What are these companies not saying or acknowledging? What are the un-said risks and implications of their technologies? Get beyond the 'tech hype' and apply a critical lens.