The Internet has changed the retailing world.  It has become an important channel through which retailers can communicate and offer products/service to consumers.  You are to explore a couple of different retail strategies and discuss how the shopping experience varied.

Shopping for the product of your choice, select a traditional "brick-and-mortar" retailer and compare it to shopping at online retailer Amazon.  Evaluate your shopping experience at each, comparing and contrasting them and your experiences on the basis of characteristics you think are important to consumers.  

N/B: a page and half (maximum)