Competency

Analyze an organization’s value proposition.

Student Success Criteria

View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario

The marketing team at I Got Ya Apparel has been working on the value proposition for the company. You are the marketing manager and you want to explain to the new team the importance of listening to the voice of the consumers when writing the value proposition. You want to explain that a value proposition is not a bunch of fluff words thrown together, but rather it must be read and understood in minutes.

Instructions

As the marketing manager, write a 3-page document using APA format (Title page, Reference page, citations) in Microsoft Word that addresses the following to the new marketing team on the importance of having a unique value proposition. 

• Provide a comprehensive definition of a value proposition, considering its role in business strategy, marketing, and customer engagement.
• Evaluate the 6 elements of a value proposition, discussing how factors like uniqueness, relevance, and clarity contribute to its effectiveness.
• Discuss the importance of adopting a customer-centric approach when crafting a value proposition.
• How does understanding customer needs and pain points contribute to a compelling value proposition?
• Lastly create a value proposition for I Got Ya Apparel.
• Provide attribution using at least two credible scholarly sources and incorporate writing standards such as proper grammar, spelling, and punctuation.

A – 4 – Mastery

Provided a comprehensive definition of a value proposition, considering its role in business strategy, marketing, and customer engagement for I Got Ya Apparel.

A – 4 – Mastery

Comprehensively evaluated the 6 elements of a value proposition, discussing how factors like uniqueness, relevance, and clarity contribute to its effectiveness.

A – 4 – Mastery

Comprehensively discussed the importance of adopting a customer-centric approach when crafting a value proposition.

A – 4 – Mastery

Comprehensively discussed how understanding customer needs and pain points contribute to a compelling value proposition.

A – 4 – Mastery

Comprehensive value proposition for I Got Ya Apparel was created.

A – 4 – Mastery

Demonstrates exemplary attribution using at least two credible scholarly sources in a professional document including writing standards such as grammar, spelling, and punctuation.