Political communication via social media often seeks to use “authenticity” as a type of political currency to influence voters ( Enli, 2015; Enli & Rosenberg, 2018; Highfield, 2017; Hobbs & Allen, 2023; McTernan, 2024)

Enli, G. (2015). “Trust Me, I Am Authentic!” Authenticity Illusions in Social Media Politics. In The Routledge companion to social media and politics: Routledge.

Enli, G., & Rosenberg, L. T. (2018). Trust in the age of social media: Populist politicians seem more authentic. Social Media + Society, 4(1), 1–9. https://doi.org/10.1177/2056305118764430Links to an external site.

Highfield, T. (2017). Social media and everyday politics. John Wiley & Sons.

Hobbs, M. J., & Allen, P. (2023). Political public relations, leadership, and COVID-19: A comparative assessment of Prime Ministers Ardern and Morrison on Facebook and Twitter. Public Relations Review, 49(2), 102326. https://doi.org/10.1016/j.pubrev.2023.102326

McTernan, C. (2024). Politics of the gut: Comparative content analysis of Australian political Facebook posts using authenticity and populist frameworks. Communication Research and Practice, pp. 1–16. https://doi.org/10.1080/22041451.2024.2347689