15 Nov What are the differences and similarities of their culture to the culture of the United States? Determine what social, cultural, political, legal,
rior to beginning work on this discussion, read Chapter 4: Social and Cultural Environments, and Chapter 5: The Political, Legal, and Regulatory Environments. You will be referring to these required readings to answer the discussion directives listed below as well also using the information in your Week 6 final marketing plan. Additionally, browse through all three categories in Procter & Gamble’s BrandsLinks to an external site. webpage.
For this discussion, you will assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. Watch the following videos as they will help you to gain some insight on the companies:
- Davos 2011 Muhtar Kent, CEO, CocaColaLinks to an external site.
- PepsiCo Success Story | List of Brands PepsiCo Owns | How PepsiCo Got So BIG ??Links to an external site.
For your initial post, address the following directives, and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text:
- Explain your selected country’s society and their culture.
- What are the differences and similarities of their culture to the culture of the United States?
- Determine what social, cultural, political, legal, regulatory, environmental, or sustainability characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix.
- Using examples, what theories in Chapter 4 support your conclusions?
- Create a short strengths, weaknesses, opportunities, and threats (SWOT) analysis, and list three key points in each area of your SWOT AnalysisLinks to an external site. that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, sustainability, and regulatory environments). You will use a SWOT based on your mentor company and country in the Week 5 assignment and Week 6 final marketing plan assignment.
Your initial discussion post should be 250 words. Do not forget to cite your textbook and any other sources used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site.resource for assistance.
In your courses, or in your professional life, you may need to create a SWOT Analysis. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. For more information about using a SWOT analysis, see the details below.
When is a SWOT Analysis used?
A SWOT analysis can be used before making any business decision, including designing new policies, exploring new actions, or identifying areas of need (Fallon, 2017).
Why use a SWOT Analysis?
“SWOT analysis allows for the creation of a plan of actions necessary for using a company’s strengths and for minimizing the effect of its weaknesses in order to increase the company’s opportunities and lower the risk of threats” (Kolbina, 2015, p. 76). Using a SWOT analysis allows a business to look at all factors that may influence a course of action, helping them to make an informed decision.
What are the parts of a SWOT Analysis?
A SWOT analysis focuses on the four areas in the acronym – strengths, weaknesses, opportunities, and threats. To create a SWOT analysis, you can create a table with 4 different sections, as shown below:
What do I include in each part of the table?
The strengths and weaknesses sections of your table should focus on internal factors or resources. These might include your staff, building, income, and reputation (Renault, 2017). The opportunities and threats should focus on external factors or resources. These might include the economy, cultural changes, and legislation (Renault, 2017).
What does a SWOT Analysis look like?
Below is an example of a completed SWOT analysis for a small business that provides tutoring support. The business is hoping to earn new contracts with more universities.
References
Fallon, N. (2017, March 28). SWOT analysis: What it is and when to use it. Business News Daily. http://www.businessnewsdaily.com/4245-swot-analysis.html
Kolbina, O. (2015). SWOT analysis as a strategic planning tool for companies in the food industry. Problems of Economic Transition, 57(9), 74-83. https://doi.org/10.1080/10611991.2014.1088367
Renault, V. (2017). Section 14. SWOT analysis: Strengths, weaknesses, opportunities, and threats. Community Tool Box. http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main
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