Market Analysis

Week 5 – Market Analysis

1. What is your product or service? Try to be as specific as possible.
   1. If the product or service is new, what problem is it designed to solve?
   2. If it is an existing product or service, what is its value for the target market? How is it better than what is already in place?
   3. Is the product or service offered as part of an existing healthcare organization? For example, is it offered as a new or expanded service within a local hospital or clinic, or is it part of a newly formed healthcare organization?
2. Who is the target market? Try to be as specific as possible.
   1. Describe the target market using demographic, geographic, psychographic, and healthcare variables.
3. What is the size of the market? Describe the methods used to determine the size of the market.
4. What are the specific needs of the market in terms of the product or service?
5. What trends in the external environment may impact the proposed product or service? Some examples include technological, economic, socio-demographic, legal or regulatory, and environmental trends.
6. What are the strengths, weaknesses, opportunities, and threats (SWOT) of the product or service? Base this on the needs of the target market and on any applicable trends in the external environment.
7. Who are the competitors and what are their strengths and weaknesses?

This assignment is due in Week 5 via a Word Document Submission.

Please Note:  All Submissions will use "TurnitIn" software to check for Similarity.  No Submission should exceed a 25% Similarity Score even with citations.  It is best to write in your own words what you have learned from your research vs. trying to paraphrase or copy/paste with quotations/citations. 

Remember that the Course Paper assignments will be compiled into the complete Course Project paper, due in Week 7.