What is the one most important principle of marketing?

A response (200 – 250 words).

Be sure to include the standard course cover page.

Student responses must make use of formal business writing. Please review the guidelines. Submissions that do not adhere will not be scored.

Responses must include at least five (5) marketing terms/concepts.

Overall, responses must be fully developed, nuance the idea with supporting details, and maintain a focused topic.

Be mindful of spelling, grammar, and punctuation.

(This is not an APA assignment – no references or in-text citations).