Competency

Apply techniques used in business development.

Student Success Criteria

You can view the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link in the Details & Information pane.

Scenario

You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy.

Instructions

Develop a Business Development Roadmap using the provided template. 

MAN6500 Business Dev Road map Template_Revised 2024 Accessibility Edited.pptx

• The following areas are listed in your roadmap:
• Planning and Identifying Priorities
• Client prospecting
• Market research on your industry and area
• Networking Strategy
• Marketing strategy
• For each area, list the key implications (opportunity or strength) to your Ice cream shop business
• Make sure to use audience-specific language and a professional tone throughout the document.
• Clear organization, APA formatting for the references list, and proper grammar and punctuation are required.

A – 4 – Mastery

Comprehensive description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy

A – 4 – Mastery

For key area, comprehensive implications (opportunity or strength) to your ice cream shop business.

A – 4 – Mastery

Comprehensive use of clear organization, APA formatting for the references list, and proper grammar and punctuation.